Peacock Redesign Concept - UI/UX | Figma | Illustrator

Goal: To design a streaming web interface for Peacock that provides a cinematic, easy to navigate experience that is better at helping people share and discover content. 

Problem: From the consumer standpoint, the current layout feels busy and makes it hard to hover, scan, navigate seasons, and find something to quickly watch. 

This redesigned Peacock concept takes a glance at how layout, hierarchy, and search modifications can elevate a crowded steaming catalog to feel easier to explore and reengage with. I streamlined the navigation, broadened the spacing, and used a dark background to spotlight content rather than bury it. 

Additionally, I introduced an AI-assisted search bar that reinterprets natural language prompts and watches history into increasingly relevant recommendations. This feature will contribute to users getting to a show or movie with fewer clicks, increasing the chances of reengagement with the site. This project highlights how I think about explorative flows, information architecture, and showcases concepts that align with user behavior and KPIs like engagement and retention.